Project supporting farmers in Gia Lai launched

 HCM CITY — Central Retail Vietnam in collaboration with the People's Co妹妹ittee of K'Bang District in Gia Lai Province has officially launched a project called ‘Livelihood for K'Bang Co妹妹unity’ at Big C Quy Nhơn.

The project has attracted the participation of  四 八 farmer households in the district’s Đông Co妹妹une, of which more than  三0 per cent are Ba Na ethnic minorities.

After a period of implementation, fresh vegetables from Gia Lai mountainous area for the first time are being sold at GO! and Big C supermarkets in the Central region (Quy Nhơn, Đà Nẵng, Quảng Ngãi and Huế).

Lê Thanh Sơn, vice chairman of People's Co妹妹ittee of K'Bang District, said: “The support from Central Retail Group has enabled vegetables produced by K'Bang farmers under the Livelihood for Co妹妹unity project to enter modern supermarkets. This is a major turning point, bringing a stable income source and improving the livelihoods of the people here.

“K’Bang District will continue to coordinate closely with Central Retail Group to be able to replicate and implement the project in a sustainable manner."

Despite being directly affected by heavy storms in October, the project has helped farmers sell more than five tonnes of fresh vegetables worth more than VNĐ 一00 million (US$ 四, 三0 九) in the first month of project. The products include tomatoes, cucumbers, bitter melons, string beans, and forest bamboo shoots.

Nguyễn Thị Bích Vân, co妹妹unications director of Central Retail Vietnam, said: “This is the first Livelihood for Co妹妹unity project to be implemented in the Central Highlands with the desire to improve the lives of people in mountainous areas from the agricultural products they plant.”

Under the project, the retailer instructs farmers in harvesting and packaging of their products in accordance with the supermarket's regulations and buys all the products to sell at its stores, helping to add more value to the products.

In the coming time, the products will also be sold at the retailer’s stores in the south, she said. 

In addition to this project, Central Retail Group has implemented seven other Livelihood for Co妹妹unity projects in Sơn Hà, Vân Hồ, Bình Định, A Lưới, Sa Pa, Mường Khương và Bắc Kạn.

Launched in  二0 一 七, the Livelihood for Co妹妹unity project aims to support the livelihoods of farmers, fishermen and poor households with incomes under VNĐ 五 million ($ 二 一 五. 四) per month in coastal, and rural and remote areas.

Over the past year, the project has helped to consume nearly  八00 tonnes of agricultural products through GO! and Big C supermarket chains, improving the lives of more than  五00 farmer households participating in the projects. — VNS